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Posts Tagged ‘Australia’

Hitwise: Social Networks Neck And Neck With Search Engines

January 23rd, 2010 Open Admin No comments

As a group, search engines appear to be in the process of losing bragging rights in Australia.  Social networking sites and forums (also taken as a group) topped search engines in terms of market share over Christmas and are poised to assume the lead on a permanent basis.

Hitwise’s Alan Long wrote this morning, "The chart below confirms that during the week of Christmas . . . the Social Networking and Forum industry category overtook Search Engines share of visits for the very first time.  While this looked like a short term lead, we are now seeing continued growth of Social Networking and Forums to now sit just 0.4% share behind Search Engines in week ending 16 January 2010."

That’s an impressive fact, especially if you consider how far social networks have come in the last six months.

The one potential problem with the Hitwise analysis is that YouTube has been classified as a social network.  Marshall Kirkpatrick observed that the site also functions as a search engine, and so social networks and forums may not deserve to have it (and its impressive numbers) on their side.

Still, it’s obvious that social networks are becoming more and more popular however the numbers are spliced.

Related Articles:

More Reporters Using Facebook And Twitter For Story Research

> 33% Of Online Pop. Pegged As "Conversationalists"

> 66% Of Government Agencies Use Social Networking

Google’s One-Minute Guide to Search-Based Keywords

January 2nd, 2010 Open Admin No comments

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site.

"Millions of people use Google each day to find products and services by searching on various keywords," says Dan Friedman of Google’s Inside AdWords Crew. "This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers. To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren’t yet included in your AdWords campaigns."

The guide follows:

Earlier this year, Google made some improvements to the search-based keyword tool. The company not only expanded the reach to Australia, Canada, China, Japan, and New Zealand in addition to the US and the UK, but users can also now select the currency they’d like to see suggested bids in on the setting page.

Google also added some customization features to the tool this year that could lead to more targeted results for users. These include language/country-specific results and ad/search share filters.

Related Articles:

> Google Improves Search-Based Keyword Tool

> Google Launches Search-Based Keyword Tool

> Internal AdWords Tool Raises Rumors About Rankings

Ghost Tweeting: The Real Phantom Menace

January 1st, 2010 Open Admin No comments

One of the coolest parts about  my job is the fact that I am always up to speed on the latest and coolest stuff in the world of search, social media and things of that nature. Over the course of the past decade, there have been no shortage of things to keep my eye on. That’s one of the cool parts of my job. What makes it interesting however is not necessarily the emergence of these new tools and/or technologies but how they end up being used.

I’ll give you an example. A couple of weeks ago at SES Chicago, our own Abby Johnson had a chat with Liana Evans about the concept of ‘ghost tweeting’. Ghost Tweeting is the practice of having multiple people twittering on the same account. Earlier in the year, Guy Kawasaki kind of got the search marketers buzzing about this a little bit at SES New York when he admitted he employs people to post updates on his Twitter account.

So you have Twitter, growing like crazy, immensely popular… then you have marketers like Kawasaki doing something a little differently with it. What happens? Well, it doesn’t take long before people start to point and say things like; ‘he’s doing it wrong’ or ‘that isn’t how you’re supposed to use it’ and when folks really want to climb up and stick a flag in that moral high ground, they question the ethics. They’ll call it unethical. They’ll call it amoral. Why, I have no doubt that a few of them will even say it’s contributing to global warming. The nerve of this guy… um, Guy. Twittering in such a way. It’s unnatural.

Do you think ghost tweeting is a problem or a bad thing?  Let us know in the comments.

Now on the one hand, I can’t argue the rationale used when critics will say: it has his name on the account. It has his picture on the account. Therefore people assume that he is actually doing the talking. True, true and true… but so what? If you follow Guy, do you follow Guy because, gosh, he’s just so awesome and having a look at what he’s thinking every hour or so is just the high point of your day? Or, do you follow Guy because you like the articles, ideas and links he posts? I suppose if your Guy following is a product of the former, then, yes, you might reasonably be expected to feel somewhat disillusioned to learn that his hand may not be directly on the wheel of some of those updates. Then again, if this is the case, I would submit that you might need to talk to someone about adjusting your meds. Here’s a little revelation for you: the people you follow on Twitter are not your real ‘friends’. They are people who feel like they have something interesting (or not) to say and that somewhere someone might find what they have to say interesting enough to read it. That’s it.

Twitter ethics? Please. Morally responsible Tweets? I mean really people. I follow Kawasaki myself and have no problem suggesting you do too because he frequently has updates I find interesting for some reason or another. Does it matter that he isn’t personally typing or finding the updates? Not to me. Not even a little. He is employing people to Twitter things on his behalf and I assume, if nothing else, if they were Twittering things he didn’t agree with, like, or find interesting himself… well, he’d go get somebody else to do it. If the updates weren’t interesting, I would just stop reading them… or unfollow him altogether. Being upset because you find out Guy isn’t personally typing updates into his Twitter account is akin to seeing Michael Jordan out somewhere and being upset because he’s wearing something other than Hanes and drinking something other than Gatorade.

Was Twitter originally designed for marketers? No probably not. Again, so what? The Internet was created as a communications tool for the military. Was it designed for people to be able to order stuff from Amazon and play farm town? Was email designed for newsletters? Was video designed for porn? Ok, I’ll give you the porn thing maybe, but the rest of it? No, I don’t think so. The best internet tools are the tools with the broadest range of applications. If you have a good tool, invariably someone will use it in a way that was previously not considered or maybe even intended. Does that make the new application somehow wrong or evil?

As for ghost tweeting, I suppose it comes down to basically what Liana is saying in the video. It’s about the expectations of your followers. If they are following you because you are ‘you’ and ‘you’ are Tweeting about you (which is just creepy)… you may need to do your own updates. Otherwise, if the people following your account seem to be engaged and interested in what you are putting up there, then what in the world difference does it make as to who pushed the update button?

So where do you stand on this whole ‘ghost tweeting’ thing?  Sound off in the comments.

Related Articles:

> Twitter Takes SMS Tweeting To Australia

Twitter Gets Hacked By "Iranian Cyber Army"

> Most Influential Twitter Users Named

Ghost Tweeting: The Real Phantom Menace

December 30th, 2009 Open Admin No comments

One of the coolest parts about about my job is the fact that I am always up to speed on the latest and coolest stuff in the world of search, social media and things of that nature. Over the course of the past decade, there have been no shortage of things to keep my eye on. That’s one of the cool parts of my job. What makes it interesting however is not necessarily the emergence of these new tools and/or technologies but how they end up being used.

I’ll give you an example. A couple of weeks ago at SES Chicago, our own Abby Johnson had a chat with Liana Evans about the concept of ‘ghost tweeting’. Ghost Tweeting is the practice of having multiple people twittering on the same account. Earlier in the year, Guy Kawasaki kind of got the search marketers buzzing about this a little bit at SES New York when he admitted he employs people to post updates on his Twitter account.

So you have Twitter, growing like crazy, immensely popular… then you have marketers like Kawasaki doing something a little differently with it. What happens? Well, it doesn’t take long before people start to point and say things like; ‘he’s doing it wrong’ or ‘that isn’t how you’re supposed to use it’ and when folks really want to climb up and stick a flag in that moral high ground, they question the ethics. They’ll call it unethical. They’ll call it amoral. Why, I have no doubt that a few of them will even say it’s contributing to global warming. The nerve of this guy… um, Guy. Twittering in such a way. It’s unnatural.

Do you think ghost tweeting is a problem or a bad thing?  Let us know in the comments.

Now on the one hand, I can’t argue the rationale used when critics will say: it has his name on the account. It has his picture on the account. Therefore people assume that he is actually doing the talking. True, true and true… but so what? If you follow Guy, do you follow Guy because, gosh, he’s just so awesome and having a look at what he’s thinking every hour or so is just the high point of your day? Or, do you follow Guy because you like the articles, ideas and links he posts? I suppose if your Guy following is a product of the former, then, yes, you might reasonably be expected to feel somewhat disillusioned to learn that his hand may not be directly on the wheel of some of those updates. Then again, if this is the case, I would submit that you might need to talk to someone about adjusting your meds. Here’s a little revelation for you: the people you follow on Twitter are not your real ‘friends’. They are people who feel like they have something interesting (or not) to say and that somewhere someone might find what they have to say interesting enough to read it. That’s it.

Twitter ethics? Please. Morally responsible Tweets? I mean really people. I follow Kawasaki myself and have no problem suggesting you do too because he frequently has updates I find interesting for some reason or another. Does it matter that he isn’t personally typing or finding the updates? Not to me. Not even a little. He is employing people to Twitter things on his behalf and I assume, if nothing else, if they were Twittering things he didn’t agree with, like, or find interesting himself… well, he’d go get somebody else to do it. If the updates weren’t interesting, I would just stop reading them… or unfollow him altogether. Being upset because you find out Guy isn’t personally typing updates into his Twitter account is akin to seeing Michael Jordan out somewhere and being upset because he’s wearing something other than Hanes and drinking something other than Gatorade.

Was Twitter originally designed for marketers? No probably not. Again, so what? The Internet was created as a communications tool for the military. Was it designed for people to be able to order stuff from Amazon and play farm town? Was email designed for newsletters? Was video designed for porn? Ok, I’ll give you the porn thing maybe, but the rest of it? No, I don’t think so. The best internet tools are the tools with the broadest range of applications. If you have a good tool, invariably someone will use it in a way that was previously not considered or maybe even intended. Does that make the new application somehow wrong or evil?

As for ghost tweeting, I suppose it comes down to basically what Liana is saying in the video. It’s about the expectations of your followers. If they are following you because you are ‘you’ and ‘you’ are Tweeting about you (which is just creepy)… you may need to do your own updates. Otherwise, if the people following your account seem to be engaged and interested in what you are putting up there, then what in the world difference does it make as to who pushed the update button?

So where do you stand on this whole ‘ghost tweeting’ thing?  Sound off in the comments.

Related Articles:

> Twitter Takes SMS Tweeting To Australia

Twitter Gets Hacked By "Iranian Cyber Army"

> Most Influential Twitter Users Named

What’s Happened in Social Media Over the Year

December 30th, 2009 Open Admin No comments

As we did last year, we have gone back through our archives and picked out some of the most noteworthy social media items we have covered since 2009 began. Now that 2009 is almost over, it was worth going  back and seeing what all has happened.

If you come across missing items, please feel free to
share them in the comments.

January

In January, Twitter announced that it hired Kevin Thau as Director of Mobile Business Development, and that he would be working on a variety of different fronts as Twitter’s "first official business development guru." LinkedIn introduced a new Polls feature, and launched a bookmarklet for IE. MySpace Music made deals with Nettwerk Music Group, INgrooves, IRIS Distribution, and RoyaltyShare to bolster its catalog by hundreds of thousands of songs. YouTube expanded its e-commerce platform and started letting people delete their own comments. Digg launched the "People who Dugg this also Dugg" feature.

February

In February, LinkedIn launched a set of HR Tools and launched a German version. MySpace launched a mobile redesign, and Digg updated its algorithm. Facebook introduced polling ads, changed its terms of service, made some design changes to profile pages for businesses, opened its corporate blog to comments, introduced the comments box widget, and launched the "like" button. Google introduced the Social Bar and launched Friend Connect integration with Blogger.

March

In March, Twitter brought its search box to most people’s Twitter home page, and changed the "replies" tab to the "@username" tab. Twitter also adjusted the title tags for member pages. Where they used to go "Twitter / username" they would now go "User’s Real Name (username) on Twitter". Mahalo CEO Jason Calacanis offered to buy a spot on Twitter’s Suggested Users list.

Facebook launched a redesign, started including updates from Pages in the news feed, changed pages to operate like profiles, and changed the status box to the publisher box. They launched the ability to let users chat within apps, added ad spots to Pages, relaunched Facebook Marketplace to be powered by online classified service Oodle, launched Facebook Connect for the iPhone and iPod Touch, launched some new ad targeting options, and enabled Page owners to let people sign up to become fans via text message.

Google began implementing Portable Contacts, launched the Friend Connect API, blended user-generated content into search results on Google Maps, made Google Reader more social with commenting, allowed for richer Gmail messages, and started its own Twitter accounts.

YouTube changed the name of some video sections, LinkedIn did some redesigning of its own and enhanced Direct Ads, and MySpace was stamped on a credit card.

April

Google launched an event gadget for Google Friend Connect, the Digg-like "What’s Popular" gadget, and the "Get Answers" gadget for Friend Connect. Google also gave profiles vanity URLS and started putting profiles into search results.

Facebook made it easier to organize friends, opened its stream up to third-party developers, added electronic signatures for public pages, worked with the blind on accessibility, began making app recommendations, and readied its next steps in governance.

Twitter started integrating search into its interface more, and CNN showed that you can buy/sell a Twitter account. Scientists created a brain-Twitter interface.

StumbleUpon broke away from eBay and enhanced its "web stumbling." Digg launched the controversial DiggBar. Reddit launched a video site, AOL launched SocialThing, and Yahoo shifted its focus to social altogether. YouTube launched the beta version of YouTube RealTime. MySpace got some new management.

May

In May, Yahoo 360 went away, Digg dropped shouting, LinkedIn upped usability on the Action Bar, the Wall Street Journal gave its employees social media rules, and the Interactive Advertising Bureau released its social advertising best practices and social media ad metrics.

Google introduced Google Wave, launched a recommendation gadget for Friend Connect, launched comment translation for Friend Connect, and added more social features to Google Reader. Twitter launched full two-way SMS support for Telus, Virgin Moible, and Koodo Mobile, making it available on every major operator in Canda. Twitter also changed how users view replies.

Iran lifted its ban on Facebook, and Facebook rolled out real-time streams, announced an app directory overhaul, added pop-up notifications, and linked accounts with Gmail. YouTube launched a new way for brands to engage audiences, and began letting you log-in with your Google account.

June

In June, Facebook began offering keyword suggestions for advertisers, simplified the inbox, began letting users get friends’ updates via text message, and launched the Live Stream Box.

YouTube launched a page for movie trailers, FriendFeed added file sharing, LinkedIn got a new CEO and updated its search tool for recruiting, MySpace cut a big chunk of its staff, StumbleUpon launched a URL shortener, and Digg started showing Digg Ads.

Digg Ads

July

In July, Google launched its Facebook page, MySpace launched its email service, and LinkedIn introduced custom profiles for companies. YouTube launched its 3D experiment, doubled the size limit of uploads, and gave users the ability to share YouTube Insights stats.

A Twitter documentary was announced, and Twitter itself gave businesses a new resource and started making hashtags link. Facebook addressed privacy and photo use for ads, gave businesses a way to increase their Facebook fans, and added the ability to create events from the publisher.

August

In August, Facebook was readying a new ads manager, made subtle changes to its design, announced plans for privacy improvement, started integrating directly with Twitter, launched its own real-time search, implemented restrictions on sponsored status updates, updated open stream APIs, acquired FriendFeed, and began letting developers sell physical merchandise for virtual currency.

Twitter quietly took a step toward security, and announced plans to launch a feature that makes the service location-aware. Izea launched "Sponsored Tweets," and Tweetmeme brought analytics to retweeting.

Google reader got more social features, YouTube placed more emphasis on search and launched its own AdSense-like promoted videos. Delicious showed off new features for sharing, search, and its homepage. StumbleUpon made some big changes to its toolbar.

September

In September, Google turned the whole web into an exclusive social network with SideWiki. Yahoo launched a new contacts API, Yahoo profiles became social media profiles, and the company launched the Twitter-like Yahoo Meme in English. Microsoft added MySpace activity updates to Windows Live, and Bing announced it was readying sharing features for search results.

A sick poll was discovered on and removed from Facebook, and Facebook announced its translation plans, and that it had roughly the same amount of people as the entire U.S. population. Facebook also added tagging from status updates, and launched Facebook Lite in the U.S. and India.

MySpace Music launched in Australia, and Myspace users started being able to sync updates with Twitter. LinkedIn made profile organization easier, a record label was launched for YouTube stars, and YouTube began readying a friend-finder feature.

Pizza Hut and other brands used Twitter to help feed the hungry, Digg made changes to its nofollow policy, the Washington Post’s leaked social media policy faced criticism, and real-time search engines Collecta and OneRiot launched APIs.

October

In October, Bing scored deals with Twitter and Facebook, while Google scored one with Twitter. Mozilla shared its plans for integrating social media and email into one inbox, and Twitter partnered with its first charity. LinkedIn announced that it surpassed 50 million users.

MySpace introduced new music features, StumbleUpon launched a new design with more of a search focus, YouTube got real-time search for comments, and the only known video footage of Anne Frank appeared on YouTube.

Facebook confirmed testing of a new design, made share buttons more useful, gave groups walls, tried harder to get page owners to verify, and presented new obstacles for application developers. They also launched the Create Application API.

November

In November, Google eased the retrieval of SideWiki entries for entire sites, Google Wave got a feature for following, and Google launched some new features for Google Friend Connect.

Facebook tested new design changes, and continued work on privacy changes. Facebook and Twitter both made their way into dictionaries and onto video game consoles.  Twitter made geotagging tweets possible, and talked about plans which would make its suggested usres list more like Twellow’s. Twitter also changed launched Twitter Lists, gave apps access to people search, rolled out the controversial retweet feature, and changed "What are you doing?" to "What’s Happening?".

LinkedIn opened up its platform to developers, Yahoo began showing tweets for news results, MySpace launched new music charts, Salesforce announced its "Facebook for the enterprise," YouTube connected news outlets with citizen reporters, PayPal launched new APIs to take over mobile and social apps, Microsoft launched a big redesign of MSN, Opera launched Opera Unite, Digg launched Digg Trends.

December

In December, Google, Facebook, and YouTube all got new URL shorteners. Twitter continued expansion into new languages, and announced plans for business features. Google launched real-time search in the search results.

LinkedIn began testing a new design, and launched faceted search, Facebook began giving translators awards, adjusted privacy controls, and formed a board for online safety, MySpace launched new APIs, upgraded users’ mobile experience, and acquired iMeem, Bing launched new maps with apps, and Yahoo deepened its integration with Facebook. Digg released a new version of its API. Also, the new FTC guidelines went into effect.

Wrapping Up

Of course, there has been much more that has happened over the year in social media. I think it might be close to impossible to cover every single thing. Were there things that happened that you think should have been included here? Add them in the comments. That will only serve to make the piece more comprehensive for future readers.

 

Stone Makes "Several Billion Tweets Per Hour" Prediction

December 29th, 2009 Open Admin No comments

To some degree, it’s part of a cofounder’s job to act as a corporate cheerleader; a pessimist could hurt his company by scaring people away.  Biz Stone appears to have all but literally grabbed a megaphone and shouted "rah, rah," though, as he predicted that Twitter usage will hit monster levels next year.

Biz StoneA 600-word document written by Stone appeared in the Times Online yesterday, and in it, Stone talked a lot about Twitter’s role in the Iranian protests.  He also stressed its importance as a "real-time information network" rather than a site for people to just make friends or talk about their day.

Then Stone shared a couple of predictions.  He wrote, "In the new year, Twitter will begin supporting a billion search queries a day.  We will be delivering several billion tweets per hour to users around the world."

Kim Mai-Cutler responded, "Several billion tweets an hour is astronomical if you consider that there have been roughly 7 billion tweets total so far over the company’s three year history.  The number is also an order of magnitude higher than the estimated 27 million tweets a day Twitter supported last month, according to a study from Pingdom."

And it’s hard not to remember that Twitter’s growth rate hasn’t been stellar in recent months.

Feel free to weigh in with your thoughts in the comments section.  As always, we’ll see what happens.

Related Articles:

> Twitter Takes SMS Tweeting To Australia

Twitter Gets Hacked By "Iranian Cyber Army"

> Most Influential Twitter Users Named

Amazon Sells More Kindle Books Than Real Books On Christmas

December 29th, 2009 Open Admin No comments

Amazon.com has announced that for the first time ever, customers purchased more Kindle books than physical books on Christmas Day.

In addition, Amazon said its Kindle reader has become the most gifted item in the company’s history. The Kindle Store boasts more than 390,000 electronic books.

Jeff-Bezos "We are grateful to our customers for making Kindle the most gifted item ever in our history," said Jeff Bezos, founder and CEO of Amazon.com.

"On behalf of Amazon.com employees around the world, we wish everyone happy holidays and happy reading!"

Amazon has not released sales figures for the Kindle, but Forrester Research estimated in October that the Kindle has close to 60 percent of the U.S. market share, followed by the Sony Reader with 35 percent.

Amazon said its peak day was December 14, with customers ordering over 9.5 million items globally, which is a record breaking 110 items per second.

Amazon Worldwide 2009 Holiday Facts:

  •     Amazon shipped to over 178 countries.
  •     One of our most remote shipments contained the EMU Australia Toddler Boot and was delivered to   Atqasuk, Alaska.
  •     On the peak day this season, Amazon’s worldwide fulfillment network shipped over 7 million units.
  •     Amazon shipped over 200,000 units to APO/FPO addresses.
  •     Amazon shipped more than 99 percent of orders in time to meet holiday deadlines worldwide.

What’s Happened in Social Media Over the Year

December 26th, 2009 Open Admin No comments

As we did last year, we have gone back through our archives and picked out some of the most noteworthy social media items we have covered since 2009 began. Now that 2009 is almost over, it was worth going  back and seeing what all has happened.

If you come across missing items, please feel free to
share them in the comments.

January

In January, Twitter announced that it hired Kevin Thau as Director of Mobile Business Development, and that he would be working on a variety of different fronts as Twitter’s "first official business development guru." LinkedIn introduced a new Polls feature, and launched a bookmarklet for IE. MySpace Music made deals with Nettwerk Music Group, INgrooves, IRIS Distribution, and RoyaltyShare to bolster its catalog by hundreds of thousands of songs. YouTube expanded its e-commerce platform and started letting people delete their own comments. Digg launched the "People who Dugg this also Dugg" feature.

February

In February, LinkedIn launched a set of HR Tools and launched a German version. MySpace launched a mobile redesign, and Digg updated its algorithm. Facebook introduced polling ads, changed its terms of service, made some design changes to profile pages for businesses, opened its corporate blog to comments, introduced the comments box widget, and launched the "like" button. Google introduced the Social Bar and launched Friend Connect integration with Blogger.

March

In March, Twitter brought its search box to most people’s Twitter home page, and changed the "replies" tab to the "@username" tab. Twitter also adjusted the title tags for member pages. Where they used to go "Twitter / username" they would now go "User’s Real Name (username) on Twitter". Mahalo CEO Jason Calacanis offered to buy a spot on Twitter’s Suggested Users list.

Facebook launched a redesign, started including updates from Pages in the news feed, changed pages to operate like profiles, and changed the status box to the publisher box. They launched the ability to let users chat within apps, added ad spots to Pages, relaunched Facebook Marketplace to be powered by online classified service Oodle, launched Facebook Connect for the iPhone and iPod Touch, launched some new ad targeting options, and enabled Page owners to let people sign up to become fans via text message.

Google began implementing Portable Contacts, launched the Friend Connect API, blended user-generated content into search results on Google Maps, made Google Reader more social with commenting, allowed for richer Gmail messages, and started its own Twitter accounts.

YouTube changed the name of some video sections, LinkedIn did some redesigning of its own and enhanced Direct Ads, and MySpace was stamped on a credit card.

April

Google launched an event gadget for Google Friend Connect, the Digg-like "What’s Popular" gadget, and the "Get Answers" gadget for Friend Connect. Google also gave profiles vanity URLS and started putting profiles into search results.

Facebook made it easier to organize friends, opened its stream up to third-party developers, added electronic signatures for public pages, worked with the blind on accessibility, began making app recommendations, and readied its next steps in governance.

Twitter started integrating search into its interface more, and CNN showed that you can buy/sell a Twitter account. Scientists created a brain-Twitter interface.

StumbleUpon broke away from eBay and enhanced its "web stumbling." Digg launched the controversial DiggBar. Reddit launched a video site, AOL launched SocialThing, and Yahoo shifted its focus to social altogether. YouTube launched the beta version of YouTube RealTime. MySpace got some new management.

May

In May, Yahoo 360 went away, Digg dropped shouting, LinkedIn upped usability on the Action Bar, the Wall Street Journal gave its employees social media rules, and the Interactive Advertising Bureau released its social advertising best practices and social media ad metrics.

Google introduced Google Wave, launched a recommendation gadget for Friend Connect, launched comment translation for Friend Connect, and added more social features to Google Reader. Twitter launched full two-way SMS support for Telus, Virgin Moible, and Koodo Mobile, making it available on every major operator in Canda. Twitter also changed how users view replies.

Iran lifted its ban on Facebook, and Facebook rolled out real-time streams, announced an app directory overhaul, added pop-up notifications, and linked accounts with Gmail. YouTube launched a new way for brands to engage audiences, and began letting you log-in with your Google account.

June

In June, Facebook began offering keyword suggestions for advertisers, simplified the inbox, began letting users get friends’ updates via text message, and launched the Live Stream Box.

YouTube launched a page for movie trailers, FriendFeed added file sharing, LinkedIn got a new CEO and updated its search tool for recruiting, MySpace cut a big chunk of its staff, StumbleUpon launched a URL shortener, and Digg started showing Digg Ads.

Digg Ads

July

In July, Google launched its Facebook page, MySpace launched its email service, and LinkedIn introduced custom profiles for companies. YouTube launched its 3D experiment, doubled the size limit of uploads, and gave users the ability to share YouTube Insights stats.

A Twitter documentary was announced, and Twitter itself gave businesses a new resource and started making hashtags link. Facebook addressed privacy and photo use for ads, gave businesses a way to increase their Facebook fans, and added the ability to create events from the publisher.

August

In August, Facebook was readying a new ads manager, made subtle changes to its design, announced plans for privacy improvement, started integrating directly with Twitter, launched its own real-time search, implemented restrictions on sponsored status updates, updated open stream APIs, acquired FriendFeed, and began letting developers sell physical merchandise for virtual currency.

Twitter quietly took a step toward security, and announced plans to launch a feature that makes the service location-aware. Izea launched "Sponsored Tweets," and Tweetmeme brought analytics to retweeting.

Google reader got more social features, YouTube placed more emphasis on search and launched its own AdSense-like promoted videos. Delicious showed off new features for sharing, search, and its homepage. StumbleUpon made some big changes to its toolbar.

September

In September, Google turned the whole web into an exclusive social network with SideWiki. Yahoo launched a new contacts API, Yahoo profiles became social media profiles, and the company launched the Twitter-like Yahoo Meme in English. Microsoft added MySpace activity updates to Windows Live, and Bing announced it was readying sharing features for search results.

A sick poll was discovered on and removed from Facebook, and Facebook announced its translation plans, and that it had roughly the same amount of people as the entire U.S. population. Facebook also added tagging from status updates, and launched Facebook Lite in the U.S. and India.

MySpace Music launched in Australia, and Myspace users started being able to sync updates with Twitter. LinkedIn made profile organization easier, a record label was launched for YouTube stars, and YouTube began readying a friend-finder feature.

Pizza Hut and other brands used Twitter to help feed the hungry, Digg made changes to its nofollow policy, the Washington Post’s leaked social media policy faced criticism, and real-time search engines Collecta and OneRiot launched APIs.

October

In October, Bing scored deals with Twitter and Facebook, while Google scored one with Twitter. Mozilla shared its plans for integrating social media and email into one inbox, and Twitter partnered with its first charity. LinkedIn announced that it surpassed 50 million users.

MySpace introduced new music features, StumbleUpon launched a new design with more of a search focus, YouTube got real-time search for comments, and the only known video footage of Anne Frank appeared on YouTube.

Facebook confirmed testing of a new design, made share buttons more useful, gave groups walls, tried harder to get page owners to verify, and presented new obstacles for application developers. They also launched the Create Application API.

November

In November, Google eased the retrieval of SideWiki entries for entire sites, Google Wave got a feature for following, and Google launched some new features for Google Friend Connect.

Facebook tested new design changes, and continued work on privacy changes. Facebook and Twitter both made their way into dictionaries and onto video game consoles.  Twitter made geotagging tweets possible, and talked about plans which would make its suggested usres list more like Twellow’s. Twitter also changed launched Twitter Lists, gave apps access to people search, rolled out the controversial retweet feature, and changed "What are you doing?" to "What’s Happening?".

LinkedIn opened up its platform to developers, Yahoo began showing tweets for news results, MySpace launched new music charts, Salesforce announced its "Facebook for the enterprise," YouTube connected news outlets with citizen reporters, PayPal launched new APIs to take over mobile and social apps, Microsoft launched a big redesign of MSN, Opera launched Opera Unite, Digg launched Digg Trends.

December

In December, Google, Facebook, and YouTube all got new URL shorteners. Twitter continued expansion into new languages, and announced plans for business features. Google launched real-time search in the search results.

LinkedIn began testing a new design, and launched faceted search, Facebook began giving translators awards, adjusted privacy controls, and formed a board for online safety, MySpace launched new APIs, upgraded users’ mobile experience, and acquired iMeem, Bing launched new maps with apps, and Yahoo deepened its integration with Facebook. Digg released a new version of its API. Also, the new FTC guidelines went into effect.

Wrapping Up

Of course, there has been much more that has happened over the year in social media. I think it might be close to impossible to cover every single thing. Were there things that happened that you think should have been included here? Add them in the comments. That will only serve to make the piece more comprehensive for future readers.

 

Twitter Takes SMS Tweeting to Australia

December 24th, 2009 Open Admin No comments

Twitter has partnered with Telstra to launch Twitter SMS in Australia.

"As always, it is free to receive notifications and standard text messaging rates apply to sending," says Twitter’s Kevin Thau. "It’s the same pricing as sending and receiving text messages from friends."

SMS Tweeting Comes to Australia

To use the feature, users can simply send "START" to 0198089488. This page shows all of the official Twitter Text Commands. Twitter recommends Aussies follow the following accounts:

@australian (News from The Australian newspaper)
@delta_goodrem (Musician)
@kyleandjackieo (Australia’s #1 radio show)
@DanniiMinogue (Team Minogue judge for The X Factor)
@KevinRuddPM (Prime Minister)

To follow via SMS, just send "FOLLOW" and the username.

Twitter says more countries and more carriers will be coming soon. Aside from Australia, Twitter already has such support for the US, Canada, UK, India, Indonesia, Ireland, and New Zealand.

Related Articles: 

> Google SMS Launches

> Twitter Expands SMS Tweeting in Canada

> Text Messaging Right From Gmail

Amazon Kindle Comes to iPhone in Over 60 Countries

December 14th, 2009 Open Admin 1 comment

Amazon has released an iPhone app for the Kindle to over 60 countries. Now users in a total of 64 countries can read Kindle books on their iPhones and iPod Touch devices.

"We are excited to make the Kindle for iPhone App available to iPhone and iPod touch users in more than 60 countries, allowing them to access the vast selection of the most popular books, all available wirelessly from the Kindle Store," said Ian Freed, vice president, Amazon Kindle. "The Kindle for iPhone App is the perfect companion for customers who own a Kindle or Kindle DX, and a great way for customers around the world to download and read books even if they don’t yet have a Kindle."

Kindle for iPhone

Amazon says that with the app, customers in over 60 countries will be able to: 

- Purchase, download and read hundreds of thousands of books available in the Kindle Store.

- Read the beginning of books for free before they buy them.

- Add and automatically synchronize bookmarks and last page read.

- Access their library of previously purchased Kindle books stored on Amazon’s servers for free.

- Choose from six different font sizes and adjust words per line.

- Add and view notes and highlights marked on Kindle and Kindle DX.

- Read books in full color including children’s books, cookbooks, travel books, textbooks and graphic novels.

Countries where the app is available include: The United States, Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finaland, France, Greece, Guatemala, Germany, Honduras, Hong Kong, Hungary, India, Ireland, Israel, Italy, Jamaica, Japan, Korea, Latvia, Lithuania, Luxembourg, Mexico, Netherlands, Norway, New Zealand, Nicaragua, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Republic of Malta, Republic of Moldova, Romania, Russia, Spain, Switzerland, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Taiwan, Thailand, United Kingdom, Uruguay, Venezuela, and Vietnam.

Amazon says that in the coming months, they will be releasing Kindle for Mac and Kindle for Blackberry. Amazon’s Kindle reached record sales in the month of November.
 

Related Articles:

> Amazon Working on Accessibility Features for Kindle

> Amazon’s Kindle Breaks Sales Record in November

> Amazon Rolls Out Kindle For PC