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Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.

There is concern from some that Google is trying to eliminate the need for users to leave Google and even visit a small business’ web site. WebProNews reader Doug Stewart, who wonders if this is an "assault against the small business website," commented, "Google wants people to spend more time on Google. Yahoo wants people to spend more time on Yahoo. Facebook wants people to spend more time on Facebook. Several of these large online "media" [companies] are doing everything in their power to keep the eyeballs on their website (unless you pay them for an outbound link)."

Do you think Google’s Place Pages are good or bad for business? Tell us what you think.

Google has always claimed to do everything with the user’s experience in mind. Unfortunately for SEOs and webmasters, however, it also could mean that people have less reason to go to their sites.

To me, this would really depend on the information that the searcher is hoping to acquire. It’s going to be about finding the right balance of useful information and providing an incentive to still go to your site (if that is your goal). The Place Pages would certainly bring a new element to the online reputation management table. You’re going to want to keep an eye on what’s showing up on your Place Page, and address the situation accordingly. They can include user-generated content.

Another concern that has been voiced about Place Pages, is that Google could start ranking them in natural search results – outside of Google Maps. In fact, Erick Schonfeld points out that this is already occurring for at least the Burdick Chocolate Cafe (the example Google used when it announced the feature).

This could theoretically reduce clicks to actual sites, but again, this would just emphasize the need to manage your reputation on your Place Page. Your site is likely to be easily located from the Place Page anyway.

Blogger Eric Fredline says Google’s Place Pages are "designed for optimization," but that something is missing. "For one, Google would need local merchant’s to define some sort of ‘conversion event’.  This is conceptually as easy as defining a new ‘block type’ that will appear on the landing page and be optimized," he says. "For example, a restaurant might view a phone call or an Open Table registration as a conversion event.  If it’s a phone call, I imagine the merchant could be encouraged to use Google Voice to provide a closed loop analysis of the conversion event."

"Perhaps more likely than having individual merchants doing this (at least in all cases) would be a small army of SEO and SEM experts doing it on the businesses’ behalf – but within a closed looped system managed by Google," he adds. "Google could potentially create a whole new eco-system."

Another interesting factor of Google’s Place Pages is the fact that they have sponsored results on them. This could raise more concerns, such as competing ads showing up on a business’ place page. In Google’s chocolate Cafe example, the Page is showing ads for chocolate companies like Godiva and Ghirardelli.

There are a lot of questions about the Pages, and answers will likely come in due time. In fact, Google Place Pages will be discussed in more than one panel at next week’s Search Marketing Expo, which WebProNews will be attending. We should have more information on it then. 

The Place Pages come with their own structured URL. The example Google gives is http://maps.google.com/places/us/cambridge/brattle-st/52/-burdick-chocolate-cafe. You can see how it is structured by places/country/city/street/address/business name. Google discusses the feature here.

Google says that while not all businesses have a place page yet, they will soon. Businesses can update their info through Google’s Local Business Center.

What is your take on the role of Google’s Place Pages? Share your thoughts.

Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.

The place pages also come with their own structured URL. An example Google gives is http://maps.google.com/places/us/cambridge/brattle-st/52/-burdick-chocolate-cafe. You can see how it is structured by places/country/city/street/address/business name. Google discusses the feature here.

Do you think Google’s Place Pages are good or bad for business? Tell us what you think.

The riling comes with the unanswered questions about what this will mean for search engine optimization. For one, some people are speculating that Google is trying to keep people from having to leave its results, which would in fact enhance the user experience. Google has always claimed to do everything with the user’s experience in mind. Unfortunately for SEOs and webmasters, however, it also could mean that people have less reason to go to their site.

To me, this would really depend on the information that the searcher is hoping to acquire. It’s going to be about finding the right balance of useful information and providing an incentive to still go to your site (if that is your goal). The Place Pages would certainly bring a new element to the online reputation management table. You’re going to want to keep an eye on what’s showing up on your Place Page, and address the situation accordingly. They can include user-generated content.

Another concern that has been voiced about Place Pages, is that Google could start ranking them in natural search results – outside of Google Maps. In fact, Erick Schonfeld points out that this is already occurring for at least the Burdick Chocolate Cafe (the example Google used when it announced the feature).

This could theoretically reduce clicks to actual sites, but again, this would just emphasize the need to manage your reputation for your Place Page. Your site is likely to be easily located from the Place Page anyway.

Blogger Eric Fredline says Google’s Place Pages are "designed for optimization," but that something is missing. "For one, Google would need local merchant’s to define some sort of ‘conversion event’.  This is conceptually as easy as defining a new ‘block type’ that will appear on the landing page and be optimized," he says. "For example, a restaurant might view a phone call or an Open Table registration as a conversion event.  If it’s a phone call, I imagine the merchant could be encouraged to use Google Voice to provide a closed loop analysis of the conversion event.

"Perhaps more likely than having individual merchants doing this (at least in all cases) would be a small army of SEO and SEM experts doing it on the businesses behalf – but within a closed looped system managed by Google," he adds. "Google could potentially create a whole new eco-system."

Another interesting factor of Google’s Place Pages is the fact that they have sponsored results on them. This could raise more concerns, such as competing ads showing up on a business’ place page. In Google’s chocoalte Cafe example, the Page is showing ads for chocolate companies like Godiva and Ghirardelli.

There are a lot of questions about the Pages, and answers will likely come in due time. In fact, Google Place Pages will be discussed in more than one panel at next week’s Search Marketing Expo, which WebProNews will be attending. We should have more information on it then. 

Google says that while not all businesses have a place page yet, they will soon. Businesses can update their info through Google’s Local Business Center.

What is your take on the role of Google’s Place Pages? Share your thoughts.

Arguments concerning Twitter’s growth are more common than ever, but Twitter hasn’t topped out yet, at least.  A new report from comScore indicates that the site managed to attract about 19 percent more unique visitors in June than in May. 

Here’s some additional good news for fans of Twitter: if you look back to June of 2008, the site’s growth rate is an astounding 1,460 percent.  Also, Erick Schonfeld writes, "ComScore now counts it as the No. 52 largest site in the world (bigger than ESPN, just shy of the BBC and Craigslist)."

That’s a noteworthy stack of statistics.

Unfortunately for Twitter, there are a few other things to take into consideration.  For example: the deaths of Farrah Fawcett, Michael Jackson, Billy Mays, and Ed McMahon all occurred in June, and generated tons of chatter.  A month-over-month bump of 19 percent seems a little small considering the circumstances.

Then there’s the report indicating that Twitter received $48 million in free media coverage during late May and most of June to take into account.  And really, a 19 percent month-over-month bump isn’t especially huge, regardless.

Let the arguments over Twitter’s popularity continue, then.