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It seems that over the course of the entire year, we’ve been waiting for Google to get real-time search. Now it’s here. If you have ever had a hard time finding a direct relationship between social media and search engine marketing, it doesn’t get any more direct than this. Real-time search results (from Twitter, Facebook, MySpace, and other sources) right in regular SERPs.

Do you like the idea of real-time results in Google SERPs? Discuss here.

While "real-time search" has certainly been a buzzword this year, the concept itself has been around for a while longer in some capacity. Sure, the concept of searching Twitter has been around for quite some time now, but even as far as Google is concerned, freshness has been a factor of great interest.

"Google has been working on real-time search for years," as Marshall Kirkpatrick at ReadWriteWeb points out. "In the spring of 2006, the story goes, Google launched Google Finance onto the Web and was promptly dismayed to find that the service didn’t appear in a Google search for its own name later that day. It was after that, and a few other similar experiences, that Google engineers created an algorithm called QDF, or Query Deserves Freshness. QDF determines when results for a query need to be augmented with the newest content available, in addition to the content with the highest PageRank."

"Search users are utilizing results that show up because of it everyday," says Dave Snyder at Search Engine Journal. "However, in terms of rankings QDF can have huge impacts on the SERPs. The first thing that came to mind when I saw the real time search data pouring through was that Google is getting a massive amount of real time link data without the issue of a crawl. I am convinced they will be utilizing this data to help shape SERPs for terms that are trending or based on timeliness."

The Potential for Abuse

Snyder also makes a good point about spam. "Seriously, any new feature that Google rolls out is a playground for SPAM," he says. "My head is spinning thinking of all the cool/evil implications of the service. I am sure lots of people are going to be testing how Google is choosing the results coming in the box. Some people might ask the importance of coming up for a mere moment in that position, but the sheer amount of traffic generated for a trending term can make even a 30 second window profitable."

The nature or real-time search reults showing content as it is created leads to questions of accuracy of content as well. It does bring up questions about Google showing results that are quite possibly just inaccurate, but in a prominent place on the first page. Google’s Vice President of Search Products & User Experience, Marissa Mayer told TechCrunch that she uses real-time search a lot, and that she trusts the content "most of the time, even if they’re public and not coming from friends." Do you trust the content? Comment here.

When asked whether or not she thinks Google can solve the problems of filtering, the virality of rumors (true or false), and mob-forming in real-time search, she said, "Hard to say. We can’t simply apply the PageRank algorithm to content shared in real time, but we look at the ecosystem and detect signals we can use to reveal authority, for instance. It’s difficult, but there are data points out there that can be used for filtering."

Will Real-Time Search Results Drive PPC?

Much like with Google’s recently launched (for everyone) personalized search results, or any other universal search results for that matter, the addition of real-time results is just one more element that can add to the challenge of getting organic results to show up high on the page. As iEntry CEO and WebProNews Publisher Rich Ord noted when talking about personalized search, this could give marketers more cause to focus on PPC, where they have more control over their campaign. This notion seems to be becoming a more common theme.

"I certainly think this will have a more profound impact on results sitting below the Twitter feed and those above," says Peter Young of Holistic Search, as quoted by MediaPost. "The scramble for the top positions will become fiercer. That may mean more people invest in PPC to gain more control of their presence."

Notice how few organic listings are at the top of the page.

Tips for Getting in Real-Time Search Results

There are ways to take advantage of real-time search functionality without spamming. In fact, these ways really involve a number of principles that are already staples of social media and search engine marketing in general. Allow me to reiterate some tips I gave in a previous article for getting found in real-time searches.

Note: These I wrote these tips more based on Twitter search, they do not take into account any back-end algorithms Google may use in selecting the real-time results they display. However, the concepts behind them should still generally be relevant.

1. Use Keywords

This seems obvious, but use keywords in not only your content, but in your titles, and your updates. If you’re writing an article, you have to consider what people are going to include in their updates if they share it on a social network, whether this be Facebook, Twitter, or anything else. More often than not, they are going to include the title. If the right keywords are in the title, then those keywords are also more likely to appear in any ensuing tweets, Facebook updates, etc. If someone searches for those keywords, they will be more likely to find your content in real-time search results as they are created. The same goes for your own Tweets/status updates. Even if you are not sharing an article, if you want your update to be found, use relevant keywords. Again, obvious, but true.

2. Talk About Timely Events

Mentioning events that are current  can put you directly into the results for any searches having to do with that topic, provided the right keywords are in play. This is a method that could and (surely is) being exploited by spammers, but that doesn’t mean you can’t provide legitimate conversation and simply put yourself on more people’s radars, without throwing links at them every time.

3. Have a Lot of Followers

If you have a lot of followers or friends on social networks, or even just readers of your blog, you are going to get more people sharing your content. The more people sharing your content, the more impressions of your content will be making their way into real time searches. There is no easy way to instantly get a bunch of legitimate readers/followers. It will take some promotion. Provide useful content that people will link to and it will spread virally. Provide clear ways for them to follow you (like links to Facebook pages and Twitter accounts on your blog).

4. Promote Conversation

Whether on your blog or on a social network, spark conversations. Talk about topics that people are interested in. This is tied to number 2. The more conversations you are involved with, the more retweets (and equivalents on other networks) you are likely to get. And again, this potentially means more impressions in real times search results.

5. Include Calls to Engagement

Use buttons for sharing your content on different social networks. If you have been into marketing through social media, there’s a good chance you’re already doing this, but it will also cater to sharing and possibly increased visibility in real-time search results.

Reputation Management Concerns

The introduction of real-time search results into SERPs does bring up some new and interesting reputation management concerns. It does after all thrust whatever people are saying at any given moment right into the forefront. David Whitehouse, writing on Dave Naylor’s blog, suggests that the move will force more companies to get Twitter accounts and actively particpate in social media.

"The reason?" he says. "Well, check out the Amazon query for a few minutes and I am sure you will see a complaint (as well as around a hundred offers!) – if Amazon doesn’t respond, it would reflect badly upon them." (Note: at the time of this writing, a query for Amazon is no longer delivering real-time results. This indicates that it is based on the amount of conversation at any given time).

Not a bad point. In real-time search results, you may show up at the top of the results page, but that may or may not be a favorable result. Of course there is a good chance a query for your brand will not return any real-time results unless that option is activated. It’s not yet clear exactly what criteria Google uses for displaying these results, but it probably helps if a whole lot of people are already talking about the keywords used in the query.

Wrapping Up

In any regard, real-time search results in SERPs means you can’t ignore social media. The more you engage in social media, the better shot you have at hitting high placement on Google SERPs that display real-time results.

While real-time search presents both opportunities and challenges for businesses, it’s here whether you like it or not, and it’s right where it matters the most – on Google. As Kirkpatrick noted, it’s going to introduce millions of people to the concept of real-time search for the first time. You can bet that you will see similar features appear on Yahoo and Bing. Wait until Twitter opens up that firehose to everyone, if you even have to wait that long. More deals will probably be made and APIs made available. Wait until practically everything from the real-time web becomes available in each of the search engines in actual real-time. We’re bound to get there sooner or later.

What challenges do you see coming from mainstream real-time search? Opportunities? Please share your thoughts in the comments.

Related Articles:

> Tips for Getting Found in Real-Time Searches

> Google Makes a Second Real-Time Search Announcement

> Yahoo Rolling Out Something Kind of Like Real-Time Search

> Facebook/Twitter Use May Now Mean More For Google/Bing Rankings

> How Does Bing Rank Tweets?

> Yahoo Showing Tweets For News Results

> Twitter to Spray Developers With the Coveted Firehose

> Showtime For Real-Time With Google

> Can You "Rank" in Google if Everyone Has Different Search Results?

> New APIs Should Help MySpace Stay Relevant

Google said Tuesday it is working with airports in the U.S. as well as Boingo Wireless, Advanced Wireless Group, Airport Marketing Income and others to provide free Wi-Fi as a "holiday gift" through January 15, 2010.

The free Wi-Fi is available in 47 airports, including Las Vegas, San Jose, Boston, Baltimore, Burbank, Houston Indianapolis, Seattle, Miami, Ft. Lauderdale, Orlando, St. Louis and Charlotte. As a result of this project, Burbank and Seattle airports will begin offering airport-wide free Wi-Fi indefinitely.

"We’re very happy to extend our Holiday Wi-Fi gift to the millions of people who will spend time in airports over the next few months," said Marissa Mayer, Vice President of Search Products and User Experience at Google.

"We know that this is a very hectic travel season for people, and we hope that free Wi-Fi will make both traveling and connecting with friends and family a little bit easier."

According to the Federal Aviation Administration, over 100 million people will pass through the participating airports between now and January 15, 2010. Travelers often have extra time on their hands after they pass through security for a variety of reasons, including bad weather.

A recent study by the Wi-Fi Alliance found 50 percent of business travelers take red-eye flights in order to be "reachable" during business hours, and the majority (82%) said that being connected via Wi-Fi would help solve that problem.

"Google gets this year’s Wi-Fi Santa award for sponsoring complimentary access in dozens of airports, both to the traveler’s and airport’s benefit," said Dave Hagan, president and CEO of Boingo Wireless.

"In addition to the obvious bonus holiday travelers will enjoy, sponsored access will increase overall Wi-Fi usage in the participating airports and help supplement the airport’s increasingly important non-airline incremental revenue."

In keeping with the spirit of the season, travelers who log on to networks of the participating airports will have the option to make a donation to Engineers Without Borders, the One Economy Corporation or the Climate Savers Computing Initiative. Google said it will match the donations made across all the networks up to $250,000, and the airport network that generates the highest amount per passenger by January 1 will receive $15,000 to donate to a local nonprofit of their choice.

In October, Google partnered with Virgin America to offer free in-flight WiFi to all passengers flying with the airline. Five of the airports participating in the program are also Virgin America destinations: Boston, Seattle, Las Vegas, San Diego and Virgin America’s newest destination launching November 18, Fort Lauderdale.

Related Articles:

>Google And Virgin America To Offer Free WiFi During The Holidays

>American Expands In-Flight Internet Service

>The American In-Flight Internet Revolution

If you are a regular visitor to the Google home page, you have probably noticed that Big Bird’s legs have taken the place of the ls in Google’s logo (in the US). Sesame Street’s 40th anniversary is coming up on November 10th, and Google has announced that it will be featuring a different character for each day until then.

They haven’t wasted anytime with the characters yet though, because depending on what region you are in, you may have seen different characters already (and not necessarily all from Sesame Street). For example, Google.co.uk has a doodle up for Wallace and Gromit, who are apparently also celebrating their 20th anniversary. Barry Schwartz at Search Engine Roundtable has provided a list of all of the different Google properties that are showing children’s programming-related doodles and their corresponding images.

Google discussed the series of doodles in a post to the company blog today. The company says Sesame Street provided them with the following video as well, which features Cookie Monster singing a song, part of which is to the tune of "Old McDonald" and has the lyrics "with a Google Google here, and a Google Google there…" 

The clip has nothing to do with the Google we know today. It is from 1982. It’s an appropriate find for the week, however, and Google is no doubt proud to show it off.

"Many Googlers grew up on Sesame Street, watching the colorful, seamless blend of education and entertainment. We’re delighted to have partnered with Sesame Street to create this special series of doodles, particularly since we share the same values of education, diversity and accessibility," says Marissa Mayer, Google’s VP, Search Products & User Experience.

Keep your eyes peeled for a week’s worth of more Sesame Street doodles at Google.com. Hopefully they will get Guy Smiley involved. He’s the legendary Sesame Street game show host.

Related Articles:

> YouTube, Hulu, iTunes Welcome "Sesame Street"

> Top 5 Reasons YouTube is a Great Educational Tool

> Google Celebrates the Barcode

The experimental feature that Marissa Mayer announced last week is becoming available today for everyone to try.  Google Social Search promises to help users "find more relevant public content from your broader social circle."

The premise is simple: people value their acquaintances’ content more than that of random strangers.  So Google Social Search brings content from your social circle to the forefront, perhaps showing a friend’s or coworker’s take on a restaurant rather than (or in addition to) whatever the local newspaper reviewer had to say.

On the Official Google Blog, Maureen Heymans and Murali Viswanathan explained, "The way we do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you’re following on Twitter or FriendFeed. . . .  If you use Gmail, we’ll also include your chat buddies and contacts in your friends, family, and coworkers groups.  And if you use Google Reader, we’ll include some websites from your subscriptions as part of your social search results.

This launch shouldn’t create any privacy concerns, since only public info is included in Social Search results.  The single nuisance/stumbling block relates to Google profiles, since many people don’t have one yet.

All in all, this looks like a very interesting new feature, and a lot of people are likely to join the Social Search experiment.

Related Articles:

> Facebook/Twitter Use May Now Mean More For Google/Bing Rankings

> How Does Bing Rank Tweets?

> Google Connects Friends On WordPress Blogs

Disclaimer: This article was originally written before Google made its announcement, and has been updated to reflect that.

Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.

Google’s Marissa Mayer says, " We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information."

Google’s Announcement:

There is a good chance that Google will be making a similar deal with Facebook, but even if they don’t, their deal with Twitter and Bing’s deals with both make it all the more important for marketers to be found in real-time searches and Facebook/Twitter in general.

Do you spend anytime trying to be found in real-time searches? Discuss here.

A while back WebProNews compiled a list of five tips for getting found in real-time searches, which basically boils down to staying in the conversation for relevant topics that people are searching for. The tips were:

1. Use keywords
2. Talk about timely events
3. Have a lot of followers
4. Promote conversation
5. Include calls to engagement

I elaborated on each of these in the previous article. Social media is viral by nature, and real-time search is nothing more than putting things in chronological order. You have to keep people talking to stay relevant "right now."

That said, we don’t know all the details about how Google and Bing will be integrating its Twitter and Facebook results into the rest of their results yet. Bing has made available a beta tool for people to mess around with for searching tweets with the search engine. "You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today," says Paul Yiu of Bing’s Social Search team.

A spokesperson for Microsoft tells WebProNews, more specifically, the new Twitter developments in Bing include:

• A real-time index of the Tweets that match your search queries in results. This feature makes it easier to follow what’s going on by reducing the amount of duplicates, spam, and adult content. 
• Giving you the option to rank tweets either by most recent or by “best match,” where we consider a Tweeter’s popularity, interestingness of the tweet, and other indicators of quality and trustworthiness.
• Providing the top links shared on Twitter around your specific search query by showcasing a few of the most relevant tweets. Additionally, Bing automatically expands those small URLs (like bit.ly) to enable you to understand what people are tweeting about. Instead of showing standard search result captions, we select 2 top tweets to give users a glimpse of the sentiment around the shared link. 

Bing already displays some Tweets for certain people results at the very top of the regular web search results page. That’s a good place to appear. Here is a little info about how they rank tweets in their Twitter search.

Google announced a new Google labs project that injects social media into its own search results. This was also announced at the Web 2.0 Summit. Ben Parr with Mashable has the details from Mayer:

    – The bottom of search results will soon have social networking information from your friends, like their Flickr (Flickr) photos or their status updates. It’s a blended search integration, similar to seeing news or image results.

    – It will launch in Google Labs in the next few weeks.

The deals with Microsoft and Google make social media marketing all the more important to marketing in general, and specifically search engine marketing. Where social media has generally fit into the SEO equation thus far, has been the promotion of content, which inspires links and conversation, which can in turn help search engine rankings.

Now, if status updates and tweets become directly integrated into search results in Universal Search-type fashion, it will be not only be about promotion and outside links, it will be about direct exposure right in the results, not unlike the importance of online video right now (as you’re probably aware, videos are often displayed prominently on the first page of Google results).

Now, forgetting about Google for a moment, pretend that the deals with Microsoft  are the only ones that happened. You may also recall that Microsoft has a certain deal in the works with Yahoo. This (if everything goes according to plan) will see Bing results taking over Yahoo’s own. Yahoo may still be controlling the front-end of its search, but Bing will be controlling the back-end. Ranking for Bing will mean ranking for Yahoo.

So with Yahoo, Twitter, and Facebook deals all in place for Bing, getting found in real-time searches may not only mean getting found in Twitter searches, Facebook searches, and such. It may also mean getting found in Bing searches and in Yahoo searches. That’s pretty much the meat of the non-Google U.S. search market.

Now let’s bring Google back into the equation. It has a deal with Twitter and may very well have one with Facebook before long. Kara Swisher who broke the news about Microsoft’s deals says Google’s been talking with both social networks. Still think real-time search and social media are not worth your time?

Do you think deals with Bing and Google will have a big impact on traffic from Twitter and Facebook? Share your thoughts.

Update: Google’s Marissa Mayer has now announced the product officially, and named it Google Fast Flip.

Original Article: Google is reportedly launching a new lab in Google Labs called Flipper, which takes Google News to a much more visual place, by showing news stories as thumbnails of the actual pages they reside on.

TechCrunch managed to get a screenshot of the service, which is apparently only available on a password-protected server at this point, but said to be launching soon, although we haven’t heard or seen any official comments from Google.

Google Flipper (Via TC)

Based on the screenshot, you can see that you can browse by section (politics, business, US, World, Sports, Sci/Tech, Entertainment, Health, Opinion, Travel) as seen on the left-hand side. At the top are tabs for "recent," "most viewed," "recommended," and "headlines." At the bottom are tabs for different sources, which should make for an interesting way to read stories from specific sources you like.

It’s a little hard to say much about the service before it has launched and anybody has had a chance to use it, but it looks like it has quite a bit of potential. It’s hard to tell how the "big publishers" will react to this, but I doubt any widespread controversy will come of it either way as long as it is only a lab. However, when labs are perfected, they do have the potential to become full-fledged features.

On the other hand, it is possible that publishers are partially behind the lab. "I’m going to guess that Flipper may be something that Google developed in conjunction with publishers, who have lobbied for more visible placement in Google News and contended their brands have been diluted and their content ‘devalued’ by intermingling on Google News with random blogs and no-name sources," speculates Greg Sterling at Search Engine Land. "The assumption might be that seeing the branded pages will yield better response for these publishers, who assume their publications are more trusted by consumers, and so on."

Speaking of getting more visual placement in Google News, the company has recently posted a FAQ page for Google News publishers, which does touch on image inclusion. If publishers have images and they’re not showing up in Google News, the company lists some possible reasons:

- Your images are hosted on a different domain from your main site (for example, your articles are at mynews.com and your images are at myimages.com)

- Your images are too small, or the aspect ratios are different than what we look for

- Your images aren’t inline (i.e., they’re clickable)

- Your images may be too low-resolution

- Your images may be positioned too far from your article titles

-  Your images may lack captions

Those are guidelines for all publishers though. This does not exactly solve the problem for "big publishers" Sterling mentions. If Flipper is only for big publishers, it could certainly go a long way to highlighting the big brands in Google News, should it ever become an actual feature and not just a lab. However, that would start a whole new argument (or the same old one, depending on how you look at it) from the smaller guys.