Android Users Outspending iPhone Counterparts
Is it better to have tons of customers, or some who are willing to spend a little more? Well, whatever its corporate stance, it seems that Google has found its way into the second category with Android, according to one company’s findings.
WhitePages specializes in exactly what you might expect: phone-related apps. More specifically, think phone directories and caller ID. And WhitePages peddles its apps to both Android and iPhone users, so it has a decent understanding of both markets.
However, with respect to Android, Kevin Nakao, the vice president of mobile and monetization at WhitePages, told Paul Boutin, "Conversion rates and premium penetration rates are better than we expected."
He then continued, "We had projected five to six percent of people would buy the app. Instead we’re seeing 13 to 15 percent conversion from our free trial Caller ID users to the $6.99 (for 6 months) premium version."
That could have developers dropping whatever they’re doing in order to create apps for Android. They’re even more likely to do so as more and more Android phones come out and the user base increases, too.
Of course, many app developers probably do better with iPhones, so the WhitePages revelation hardly marks the end of the war.
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